Jumamo is a Nigerian music streaming service with a focus on the local repertoire in Nigeria.
The Jumamo unlocking flow is intended to be a seamless, undisturbed flow that provides as fluid an experience as possible.
It starts with the user navigating the app in search of a playlist to play. Before the user can listen, an unlock screen is presented asking the user if they want to unlock free music by watching a video ad.
Once the user has interacted with the ad, the time window of free music is unlocked for the user to enjoy. The advertiser pays and Jumamo will pay the rights holders.